The MSP industry is undergoing a fundamental transformation. The old model—sell hardware, provide break-fix support, hope for the best—is dying. The new model is all about managed services, recurring revenue, and predictable growth.
The Shift to Managed Services
Traditional MSPs made money selling boxes. Every customer interaction was a transaction. No hardware sale? No revenue.
Modern MSPs make money managing outcomes. Customers pay monthly for Wi-Fi that works, networks that perform, and problems that get solved before they become outages.
Why Multi-Vendor Matters
Here's where it gets interesting. The MSP-as-a-Service model only works if you can support whatever hardware the customer has—or wants.
Walk into a prospect meeting and say "we only support Ruckus"? You've just eliminated 60% of potential customers. Say "we can manage any vendor from one dashboard"? Now you're in the conversation.
Building Recurring Revenue
The math is compelling:
That's predictable revenue that doesn't depend on hardware refresh cycles or one-time projects.
The Technology Stack
To deliver MSP-as-a-Service, you need:
Building this in-house takes 18-24 months and $500K+ in development costs. Or you can partner with a platform that already has it.
The Competitive Advantage
MSPs who embrace the service model are winning. They're closing deals faster, retaining customers longer, and building enterprise value that attracts acquirers.
The ones still selling boxes? They're becoming irrelevant.