When AT&T looked at MDU managed Wi-Fi, they had options. They could resell a vendor's solution—put Ruckus or another brand in front of their customers. But that meant giving up control.
The vendor would own the portal, the customer relationship, the experience. AT&T would just be passing through someone else's product. For a company serving 2.5 million customers across 500+ properties, that wasn't acceptable.
AT&T said no. They wanted their brand, their portal, their customer relationship. They needed a platform that could disappear behind their brand.
wibipOS white-labeled the entire management platform. AT&T owned the brand, the portal, the customer relationship. WiBUZ powered it invisibly—handling the multi-vendor complexity so AT&T could focus on their customers.
Ruckus provides the hardware. wibipOS provides the management layer. AT&T provides the brand and customer relationship. Zero vendor branding visible to end users.
“By integrating our end-to-end solutions with wibipOS's white-label digital experience, we unlocked the flexibility, control, adaptability and branding our Service Providers needed.”
The result: AT&T delivers managed Wi-Fi to millions of MDU residents under their own brand. They own the customer relationship. And when they need to add properties or expand services, they scale without starting over.
