Optimum Business, part of Altice USA, needed to deliver managed Wi-Fi to 350,000+ small and medium businesses. Coffee shops. Medical offices. Car dealerships. Each needed secure employee Wi-Fi and branded guest portals.
The problem: SMB owners don't have IT staff. They can't handle Wi-Fi complexities. Optimum needed a hands-off approach—something a technician could deploy in minutes, not hours. And they wanted a marketing component so SMB owners could capture customer analytics without technical expertise.
With 350,000+ small businesses in their coverage, manually configuring SSIDs and captive portals for each client was impossible. They needed wibipOS.
wibipOS integrated directly with Optimum's AMDOCS provisioning system. Each new customer site triggers an automatic config push—SSIDs, captive portal templates, VLANs, bandwidth policies. Technicians arrive with up to three APs, a switch, and a virtualized managed edge device. Power on, and wibipOS downloads and applies the correct configuration within 15 minutes.
The result is “Pro Wi-Fi”—Optimum's branded solution. SMB owners create custom login screens, upload logos, choose color schemes, capture visitor demographics, and manage private/guest networks with separate security policies. All powered by wibipOS in the background.
“By integrating our end-to-end solutions with wibipOS's white-label digital experience, we unlocked the flexibility, control, adaptability, and branding our Service Providers needed.”
The result: 50-100 new SMB installs each month with minimal overhead. Wi-Fi becomes more than connectivity—SMB owners avoid technical headaches, focusing instead on serving customers and analyzing newly available visitor data. High customer satisfaction. Monthly recurring revenue. And a platform that scales.
